Selling an Apartment or Condo? How to Use Snapchat to Target First-time Buyers

Selling an Apartment or Condo? How to Use Snapchat to Target First-time BuyersThere are plenty of ways to market your home online, but social media has become one of the best ways to catch the attention of interested homebuyers in the past few years. If you’re currently determining a marketing strategy for your home and are wondering about social media, here are a few ways you can use Snapchat and see your chances for selling increase in an instant.

Focus On The Details

Since Snapchat is all about striking, quick pictures that appear and disappear before your eyes, it’s a great way to highlight the best features of your home so you can pique the interest of a homebuyer. Whether you decide to take a snap of your unique bathroom tile, the expanse of your backyard or your stainless-steel appliances, the instant visual can give interested parties the impetus they need to show up at your open house or stop by for a more in-depth look.

Create Your Own Geofilter

Many users of Snapchat like to use geofilters, which are an illustration or overlay that appears on top of the picture to give the viewer a sense of where they are. In the case that you’re trying to sell your home, you can enlist the help of your agent to create your own geofilter with your home’s address or neighborhood. A geofilter will not only add a touch of uniqueness to your picture, it will allow potential homebuyers to determine if your neighborhood and home are what they’re looking for.

Deal With An Experienced Agent

It’s entirely possible that you already have your own Snapchat account and many followers, but if you don’t, it’s best to enlist the services of a seasoned real estate agent who will be able to use their network to attract interested buyers. The only people who will be able to see your snaps in the event that you’re selling your home will be users linked to your account, so having a real estate agent who can leverage their connections makes it much easier to sell your home to the world.

Social media is a great marketing tool when it comes to putting your home up for sale and attracting buyers, but it’s important to have a following and engage the viewer with the right details. If you’re getting prepared to put your home on the market, contact your trusted real estate professionals for more information.

Predicting a Hefty Tax Refund This Spring? 3 Reasons You Should Use It for Home Renovations

Predicting a Hefty Tax Refund This Spring? 3 Reasons You Should Use It for Home RenovationsThere’s a burden that comes along with having to do your taxes every spring, but it can actually be a great benefit if you’re getting a sizable refund this year. While many people like the idea of going on a trip or spending the extra funds, here’s why you may want to consider investing it back into your home for a profit you’ll be able to see! Continue reading

Going on a Nice Vacation? Protect Your Home and Valuables With These 3 Key Tips

Going on a Nice Vacation? Protect Your Home and Valuables With These 3 Key TipsIt’s always exciting to pack up and get away from your home for the sake of escape, but going on vacation also means leaving your home behind. While a good neighborhood can go a long way towards making sure your home stays safe in your absence, here are some additional tips for how to ensure you’ll be coming back from your trip without incident. Continue reading

What’s Ahead For Mortgage Rates This Week – March 27, 2017

Last week’s economic news included releases on new and pre-owned home sales and weekly readings on average mortgage rates and new unemployment claims. Continue reading

Student Loans vs. Down Payments: 3 Ways You Can Manage Both and Buy a New Home

Student Loans vs. Down Payments: 3 Ways You Can Manage Both and Buy a New HomeThe idea of paying off your student loans and buying a home at the same time can seem like an impossible feat given the impact on your Debt-to-Income (DTI) ratio. However, there are ways it’s possible to have enough funds and good enough credit to make your dream of home ownership come true a little more quickly. If you’re currently considering how to manage both, here are some options you might want to consider. Continue reading

DIY Home Improvement: A Much Better Bedroom in Just a Few Hours

DIY Home Improvement: A Much Better Bedroom in Just a Few HoursTaking on the task of renovating your home can seem like an awful lot of work, but there are ways to do this that require a lot less energy and just a little bit of money. Whether you’re looking for an instant home revamp or are readying your home to sell, here are some ideas for how you can improve your bedroom in no time. Continue reading

Spring Is Real Estate’s ‘Rush Hour’ — Here’s How to Tell If You’re Prepared

Spring Is Real Estate's 'Rush Hour' -- Here's How to Tell If You're PreparedThe most popular time of year to buy a home is in the spring, and this means that if you’re preparing yourself for getting into the real estate market, you may be experiencing a time crunch. If you’re wondering if you’ll be ready to put your home up for sale in time to take advantage of the season, here are few things you’ll want to think about. Continue reading