How To Attract High-End Buyers For Your Home For Sale

How To Attract High End Buyers For Your Home For SaleThere’s at least one good thing about the drop in the dollar and it’s boosting the real estate market. Many high-end Europeans are now looking toward the U.S. for a vacation home or permanent residence, and that could mean big hope for your home for sale. However, this also means a different way of selling.

Stage A Benefit

No open house for high-end buyers. Host an event instead – maybe even a benefit dinner for a worthy charity. Let people come and view the property, but give them an avenue to mix and mingle as well. In addition, they get to see how the house handles a bunch of guests.

Showcase A Chef

If you have a gourmet kitchen (or two), check with chefs that would like to showcase their cooking abilities. This creates an entire “house-buying” experience for your guests. Again, they see what the featured kitchen can handle as well as being able to enjoy the culinary arts of a professional chef.

Host A Private Tour

If your home has beautiful gardens and a large landscape, add a private concert or tour of the gardens. A wine cellar and large sitting rooms can turn the event into a stylish wine tasting event.

The biggest trick in attracting high-end buyers is showing off the house’s best features. If the event is hosted at night, you can show how attractive the home is with an overall “candlelight” appearance. You might even go so far as to set the time for when the sky is at it’s best and frames the home just right.

First impressions are everything, so pull out all the stops. Don’t let any great feature go undiscovered, from indoor swimming pools to music rooms and manly dens. Let your home shine!

HomeValuation

For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, Atlanta REALTOR®

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