Marketing to Millennials: How to Stage Your Home to Attract One of the Hottest Buyer Groups
Millennials are finally starting to enter the real estate market, but as is expected with a generation as different as Gen Y, they’re buying homes in a completely different way. Millennial buyers intend to own for shorter periods of time and want to live in metropolitan areas, and they’re also actively interested in real estate as an investment.
If you want to sell your home to a Millennial, you’ll need to change the way you stage and market the house in order to make the sale. Here’s how you can make your home more attractive to Millennial buyers without having to plan a massive renovation.
Millennials Want Investment Properties, Not Storybook Homes
One of the major characteristics that defines the Millennial generation is that they are nomads. Millennials don’t want to hear about how a property is the perfect place for them to live out their Happily Ever After. For a Millennial, marriage and kids and the white picket fence are still a long ways off – and that’s if they’re in the picture at all.
Instead, present your home as the ideal investment property – something they can easily renovate and flip for a nice, tidy profit, or something they can rent out to help pay their student loans. Millennials are entrepreneurial by nature, so appeal to that entrepreneurial zeal.
Convert An Unused Room Into A Home Office
Millennials are also very career-minded and tend to be passionate about side projects. Millennials are leading the charge in the work-from-home movement, and the more easily they can see themselves working out of your home, the more likely they are to buy it.
If there’s a room in your home that you aren’t using, converting it into a home office will help you show Millennials that they can run their online business in a great environment.
Ditch The Carpets And Opt For Hardwood Instead
Millennials want their homes to look modern, and carpets will simply make them think of every 1970s stereotype there is. If you want to reach a Millennial buyer, an easy way to make them see your home as more desirable – and more valuable – is to tear out your carpets and replace them with hardwood flooring. Hardwood is also easier to clean, which will appeal to Millennials’ desire for a low maintenance home.
Millennials have traditionally been difficult to understand, but an experienced real estate agent can help you navigate the Millennial market’s demands and stage your home in an appealing way. Contact a trusted real estate professional near you to learn how you can turn your home into something no Millennial can resist.
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