How to Market Your Home to Renters Online
Many people think that marketing their home is best left to the realtor since they have the expertise and knowledge to succeed at selling. However, there are plenty of ways that you and your realtor can approach the marketing for your home for an even more positive impact. If you’ve made the decision to put your home on the market as a rental, here are a few tips so you can be sure to find the right renters.
Make Use Of Social Media
Sites like Craigslist have long been popular for finding a place to rent, but in the times of social media, there are plenty of other ways to reach people who are looking for apartments or homes. Instead of having to rely on traditional means of marketing, take to Twitter or Facebook to post about your home rental and include a few pictures with a brief description. Not only will this reach all your friends and followers, it will ensure that they can pass the information along too.
Create A Home Website
There are many old-school means of marketing a home to interested parties, but the tricks don’t necessarily change when it comes to finding an ideal renter. If you’re entrusting your home to the reliability of renters, a professional website with a respectable realtor is still one of the best means of attracting the right crowd. With a selection of professional photos and a complimentary description, you should have a few good options in no time.
Splurge On Professional Pictures
There’s a reason that professional photography is expensive, but when it comes to marketing your home online, a good picture is one of the best tools you have in finding your audience. Because a professional photographer knows all the small stuff about lighting and accentuating your home’s best features, they’ll be able to provide you with the kind of images that are sure to capture attention. In addition, a professional photograph can go a long way towards getting the rental price you’re asking for.
There was a time when renters walked the neighborhood to find the best rental options, but with so much of the search having gone online, there are other ways to market your home to potential candidates. If you’re planning on purchasing a second home and are putting your own up for rent, you may want to contact one of our local real estate professionals for more information.
For more information about the Atlanta area real estate market, please email me at firstname.lastname@example.org or call me at 404.918.2500.
~ Ed Short, REALTOR®