3 Ways That Buying or Selling a Luxury Home Is Different

3 Ways That Buying or Selling a Luxury Home Is Different From a Regular OneSelling a standard home is fraught with enough concerns about marking it at the right price and staging it properly, but it’s an entirely different ball game when it comes to luxury property. If you’re planning on selling your high-end property and are trying to determine what sets it apart from the average home sale, here are some things to consider before putting it on the market.

The Price Must Be Reasonable

It’s important for the asking price on any home to show an awareness of market conditions, but when it comes to luxury, it becomes even more important. Most luxury homes are going to sit on the market for a longer period of time than a less expensive home because there are fewer potential buyers. In order to facilitate a successful sale, it’s necessary for the asking price to be competitive and in line with the amenities provided so that buyers won’t flock to other opportunities.

Use The Right Marketing Tools

With so many available methods to sell a home nowadays, it’s never been easier to get the word out that you’re selling your home. However, if the asking price is higher it’s imperative that the property is displayed in the right light. When it comes to a luxury property it’s worth having an agent who knows the market and the neighborhood well. They will be able to display your home at its most ideal by creating a website with enticing photography and details to showcase all of your home’s best attributes.

What Are The Market Conditions?

It’s difficult to time the market, but when it comes to the impact economic times can have on a luxury home sale, it’s even more important to be aware of prices. Not only will you want to be aware of the amenities your home has and how much more desirable they’ll be at certain times of the year, you’ll also want to be sure that the market is on an upswing. A market that is on the rise can make a significant difference on the offers you’ll get.

There are many factors involved in putting your home on the market, but when it comes to luxury real estate it’s important to time the market and ensure your asking price is spot on. If you’re currently preparing to put your luxury home on the market, you may want to contact one of our real estate professionals for more information.

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For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, REALTOR®

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