Today’s Home Seller Needs a Real Estate Agent More Than Ever — and Here’s Why
Many home sellers attempt to get into the real estate market on their own without consulting the counsel of an experienced real estate agent. However, while having an agent will certainly cost you a percentage of your home sale, it can get you a lot more in the end for a lot less headache. If you’re currently considering going agentless, here are some reasons you may want to get an expert involved.
They Have Neighborhood Knowledge
It’s easy enough to look through the MLS listings and get and good sense of what a home in your neighborhood is worth, but a good real estate agent will already know your area and be able to make a better assessment based on this. Not only will they be able to determine what you can sell your home for in the real estate market you’re heading into, they’ll be able to provide the appropriate price so it won’t sit on the market too long.
With social media sites like Facebook and Twitter, it’s never been easier to sell your home online. However, a real estate agent will be able to determine the best social media strategy for you and decide how best to invest their energy in order to reach the kind of homebuyers you’re looking for. Beyond making a website and a home video, they’ll also be able to leverage their presence online to attract other interested parties who might not have found your home otherwise.
Doing The Tough Negotiating
One of the toughest parts of any real estate transaction is the negotiating, and it goes without saying that having an experienced agent along to seal the deal can be more than a little comforting. While it’s all well and good if the home inspection was positive and you got your asking price, the right agent can be instrumental in providing the right advice and price in case there are counter-offers. It’s just important to do the research so you can find the right agent for you.
Many homeowners like the idea of navigating the real estate market on their own, but an experienced agent can make the process of selling your home a lot easier and more profitable at the end of the day. If you’re currently getting prepared to put your home on the market, contact your trusted real estate professional for more information.
For more information about the Atlanta area real estate market, please email me at firstname.lastname@example.org or call me at 404.918.2500.
~ Ed Short, REALTOR®