Facing a Scorching Hot Housing Market? 3 Reasons You’ll Want a Great Real Estate Agent

Facing a Scorching Hot Housing Market? 3 Reasons You'll Want a Great Real Estate AgentFor many homeowners who are selling in today’s real estate market, pinching every penny can be important. They may be considering opting out of using a real estate agent and going with the DIY approach. However, there are many things an agent can do for you in a hot market that is worth the money. If you’re wondering how a real estate agent can help you, here are some things to consider.

Understanding The Neighborhood

It’s possible that you know your neighborhood quite well and are aware of the selling prices of many homes in the area. However, an experienced agent will have a good grasp on the history of your neighborhood and has probably sold a house in your area before. While research is great, prior knowledge can give them a leg up in determining exactly how you can price your house for maximum success. Instead of having to guess at what will work, they will have the know-how to make a sound judgment.

Marketing Know-How

Most real estate agents have dealt with the ups and downs of the market, and this generally means that they’ve learned how to succeed even when the chips are down. When it comes to marketing, the right agent will have the contacts and the savvy to determine the best approach for selling your home. Whether it involves posts on social media sites like Facebook and Twitter, an online website or an Open House, an agent will know how to appeal to your ideal buyer and garner you the best offer around.

Closing The Deal

With so much money involved for both the seller and the buyer, the likelihood of getting your asking price right off the bat is not high. In situations like this, it’s more than a little helpful to have a real estate agent around who understands the negotiating process and how to close the deal. Not only will they be able to advise you on what your home is worth and what it can garner, they can also advise you on when you should consider a lower offer.

It may be tempting to go it alone when it comes to selling your house, but the right agent can be instrumental in marketing your home and getting you the price you’re asking for. If you’re currently preparing to put your home up for sale, contact your local real estate professional for more information.

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For more information about the Atlanta area real estate market, please email me at ed@edshort.com or call me at 404.918.2500.

~ Ed Short, REALTOR®

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